We’re curating direct insights from VCs, founders, and experts who are shaping the future of food, health, and wellness in India. From protein innovation to functional nutrition, here’s how they see opportunities emerging — in their own words.
- Key Insights from Ankita Balotia from Fireside Ventures on India’s Protein Opportunity.
- Source: Linkedin Post. Date: 25 April, 2025
- Problem: India faces widespread but underrecognized protein deficiency, impacting daily health and wellness.
- Current Gaps: Existing protein products are generic, hard to integrate into daily routines, and often unappealing in taste.
- Opportunities Identified:
- Daily-use protein formats (drinks, bars, functional teas)
- Life-stage and lifestyle-specific protein products (for women, seniors, kids)
- Non-dairy, highly digestible protein innovations (plant-based, fermented proteins)
- Why Now: Rising health awareness, better D2C distribution, and proven success of global brands make India ripe for a protein revolution.
