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Whether you’re issuing your first ESOP or preparing for a seed round, there’s one document every founder must understand inside-out: the Cap Table. Short for Capitalization Table, your cap table tracks how ownership is distributed across co-founders, investors, employees, and…

You’ve built a great product. But who exactly is it for? If your answer is “everyone,” you’re already at risk of spending your time and marketing budget talking to the wrong people. That’s where buyer personas come in. They help…

Before product-market fit. Before branding. Even before fundraising, every great startup begins with a clear answer to one fundamental question: How will this business make money and from whom? That’s what a business model answers. It’s the foundation for everything…

Every startup talks about growth. But how efficiently are you growing? Are you burning too much cash for every rupee of revenue? That’s where Burn Multiple comes in. It is a simple yet powerful metric that tells you how capital-efficient…

Startups often find themselves in moments where they’re on the verge of something big like a new round, a product launch, or a major contract, but they need a little more fuel to get there. That’s where a bridge loan…

You’ve built the product. You’ve made your first sales. But when do you actually stop losing money and start covering your costs? That’s where the break-even point comes in. It is a simple but powerful financial concept that every founder…

We often hear about startups raising millions from top VCs. But behind the headlines, many great businesses are built quietly without external funding. This approach is called bootstrapping. While it’s often seen as a fallback for startups that couldn’t raise…