Get clarity on your cost of growth. Learn how to calculate CAC accurately across D2C, marketplaces, and offline retail and why it’s one of the most critical levers in building a profitable consumer brand. What is CAC? Customer Acquisition Cost…
Learn what AOV is, how to calculate it, and how to strategically improve it across D2C, marketplaces, and offline channels. What is Average Order Value (AOV)? AOV (Average Order Value) is the average amount a customer spends per order they…
Know what you’re really earning. Learn how to calculate Net Revenue excluding GST, why it matters more than Gross Revenue for financial health, and how it helps consumer brands make smarter decisions. What is Net Revenue? Net Revenue (Excl. GST)…
Unlock clarity in your top-line tracking! Discover what Gross Revenue means for consumer brands selling across D2C websites, marketplaces, and offline stores — and why it’s essential for financial reporting, tax compliance, and scaling decisions. What is Gross Revenue?Gross Revenue…
Track what matters! Here’s a focused guide on the key metrics that help D2C founders make smarter decisions, optimise spend, and drive sustainable growth. 1. Revenue Metrics (GST-Aware) 2. Profitability & Contribution Margins Profit = What’s left after each layer…