Whether you’re issuing your first ESOP or preparing for a seed round, there’s one document every founder must understand inside-out:

You’ve built a great product. But who exactly is it for? If your answer is “everyone,” you’re already at risk

Before product-market fit. Before branding. Even before fundraising, every great startup begins with a clear answer to one fundamental question:

Every startup talks about growth. But how efficiently are you growing? Are you burning too much cash for every rupee

Startups often find themselves in moments where they’re on the verge of something big like a new round, a product

You’ve built the product. You’ve made your first sales. But when do you actually stop losing money and start covering

We often hear about startups raising millions from top VCs. But behind the headlines, many great businesses are built quietly