We’re curating real insights from investors, operators, and thought leaders on how the consumer brand landscape is evolving beyond pure D2C. Even as the ecosystem still uses the D2C label, today’s winning brands are built across multiple channels — and the experts are already thinking ahead.
- Interview with Kannan Sitaram, Co-Founder & Venture Partner, Fireside Ventures
Published by BusinessLine, on 18 April, 2025 — Read the full article here- Summary of Insights:
- Gen Z + Quick Commerce = Growth Engine:
Quick commerce has been crucial in helping new-age consumer brands reach Gen Z buyers and sustain strong sales even when traditional FMCG sees slowdowns. - Digital-First, But Not Digital-Only:
Digital channels are just the starting point. Brands must expand offline deliberately to capture full consumer demand across platforms — a true omnichannel strategy. - VC Involvement Beyond Capital:
Fireside Ventures plays an active role post-investment — helping with leadership coaching, digital ecosystem partnerships, brand building, and governance. - M&A Trends:
Large FMCG companies will continue acquiring emerging consumer brands to tap into growth channels like quick commerce and Gen Z consumption. - Why Consumer Startups Matter:
Consumer brands are major contributors to job creation, tax revenues, and innovation — especially through smart use of first-party data and technology in marketing. - Long-Term Bet on India:
Despite global uncertainties, Fireside Ventures remains bullish on India’s consumption story, expecting steady growth and realistic valuations moving forward.
- Gen Z + Quick Commerce = Growth Engine:
- Note: While the term “D2C” is used in the source material, this discussion reflects the broader evolution toward multi-channel consumer brand strategies.
- Summary of Insights: