Understanding How Technologies Become Industries Most discussions about deeptech focus on technologies, startups, funding rounds, and breakthroughs. But technologies rarely scale because of technology alone. They scale when infrastructure, economics, policy, institutions, and human behaviour align. The India Deeptech Atlas…
Most startup funding comes from investors but what if it could come from your community? That’s the idea behind crowdfunding: raising small amounts of money from a large number of people who believe in your product, mission, or idea. What…
The Smartest Way to Track Retention (Without Fooling Yourself) Most founders track growth but not enough track who’s sticking around. That’s where cohort analysis comes in. It shows you whether users are coming back, dropping off, or getting more valuable…
When you’re building a startup, everything feels important. But if you measure everything, you learn nothing. That’s where KPIs come in. They are the small set of signals that tell you if you’re making real progress or just being busy.…
You’ve pitched. They’re excited.You’ve agreed on valuation. You’re ready to announce. But before the money hits the bank, one step remains: due diligence. It’s not just paperwork. It’s where VCs decide if everything you’ve said be it about traction, team,…
Startups often think funding = giving away equity. But that’s not always the case. If you want to grow without giving up control, non-dilutive funding might be your best friend. What Is Non-Dilutive Funding? Non-dilutive funding is capital you raise…
Raising VC money sounds great until you realise not all equity is created equal. When your startup exit, whether by acquisition, secondary sale, or even shutdown, who gets paid first (and how much) is determined by one key clause: liquidity…
When you’re raising capital, not all investors are created equal.Some come in for support. Others drive the round. That’s the role of a Lead Investor the one who sets the pace, shapes the deal, and gives others confidence to follow.…
When someone joins your startup, whether a co-founder or early employee, you may promise them equity. But what if they leave in a few months? That’s where the cliff comes in. What Is a Cliff? A cliff is the minimum…
For many startups, giving up equity or taking on risky debt aren’t always the best options. That’s where Revenue-Based Financing (RBF) comes in: a funding model that lets you raise money without giving up ownership and without the burden of…